2Baba Unveils New Management Team to Power His Next Era

Nigerian music legend Innocent Idibia, globally celebrated as 2Baba, has taken a decisive and strategic step forward in his career with the unveiling of a brand-new management team, A Guy Entertainment, on Tuesday, July 8, 2025.

This announcement, made across his social media platforms, signals a bold new phase for the veteran Afro-pop star. According to an official press release, A Guy Entertainment has been entrusted with the mission of redefining, modernizing, and amplifying every aspect of 2Baba’s iconic brand. The team’s focus is not only to safeguard his legacy but also to explore untapped creative and commercial territories.

“Change is a necessary part of growth,” 2Baba shared with fans.
“I believe this team understands my vision, my legacy, and where we’re headed next. We’re not just celebrating the past — we’re creating more magic.”

A New Era with A Guy Entertainment

The newly formed team is composed of highly experienced professionals in music business management, brand strategy, digital innovation, and entertainment law. Their collective goal is to craft a forward-thinking roadmap that honors 2Baba’s legendary status while preparing him for new ventures, both on the stage and beyond.

This shift comes after over two decades of defining contributions to African music. From the timeless classic African Queen to his pioneering role in bringing Afro-pop to a global audience, 2Baba’s relevance remains unmatched. With A Guy Entertainment, he’s now poised to reach new creative and cultural heights.

What to Expect

Fans and industry watchers can look forward to a vibrant rollout of, New music projects and collaborations, Curated live performances and global tours, Multimedia storytelling and branded content, Philanthropic and social impact campaigns.

These initiatives are designed to reflect 2Baba’s evolution not just as an artist, but as an influential African voice with cross-generational appeal.

2Baba’s latest move is more than a rebranding — it’s a signal to the music world that icons can still innovate. With a renewed team, a clear vision, and a passionate fan base, 2Baba stands not only as a founding father of Afro-pop but as a relevant force in its future.