Radio can also play a powerful role in helping to build brands in the longer term.
Some business owners believe that brand-building is a luxury that has no impact on short-term success. However, wide-ranging advertising industry studies reveal that strongly branded businesses benefit from more effective, more efficient, and more profitable advertising across all time frames.
To be effective, brand-building campaigns need to reach a wide audience, spark an emotional response, and create fame for the advertised business. With high levels of listening (two-thirds of adults tune in to commercial radio every week), radio is effective at delivering high reach for advertisers, and its main content – music – is inherently emotional. Industry research shows that campaigns that use radio are, on average generate, 60% more likely to make brands famous.
We are the UK’s No.1 Afrobeats Music Station, playing the biggest hits from the hottest hit music artists and broadcasting to DAB Radio, Mobile Apps, Smart Speakers, TV Channel 277, TV Apps and many more. Cosoro nails its niche and youth proposition.
Our commercial team are dedicated to helping your brand build a deeper and more effective connection with our audience.
To discuss your or your client’s advertising needs, please get in touch with our Business Development Team for all sales inquiries: ads@CosoroRadio.com or Sales line: +44 330 043 0063