Afrobeats superstar Rema has gifted rapper Odumodublvck a substantial ₦40 million to aid in the promotion of his latest single, Pity This Boy. Odumodublvck shared this generous gesture on his official X (formerly Twitter) account on June 9, 2025, stating:
“REMA GAVE ME 40 MILLION NAIRA TO SUPPORT PITY THIS BOY RECORD. 40 MILLION NAIRA. WRITE THAT DOWN IN NIGERIAN MUSIC FOLKLORE. THE MACHINE.”
This unprecedented act has since ignited widespread admiration among fans and fellow artists, highlighting the power of collaboration and mutual upliftment in the music community.
Odumodublvck, known for his gritty street anthems and unapologetic lyrical delivery, has been a prominent figure in the Nigerian drill and hip-hop scene. His latest track, Pity This Boy, has been gaining traction on streaming platforms and social media, resonating with audiences for its raw and authentic narrative.
The ₦40 million contribution from Rema is not just a financial boost but a testament to the solidarity and mentorship that exists among artists in the Nigerian music industry. Despite being six years older than Rema, Odumodublvck has expressed deep respect for the young star, acknowledging the wisdom and guidance he has received from him. In a previous statement, Odumodublvck remarked:
“E get many thing wey him tell me wey I never hear anybody tell me. Not even my father and mother.”
This mutual respect underscores the importance of intergenerational support in fostering a thriving music ecosystem.
As the Nigerian music industry continues to gain international recognition, acts of solidarity like Rema’s serve as a reminder of the power of community and the shared responsibility of artists to uplift one another.
