Olamide Makes Billboard’s 2025 Global Power Players List

Nigerian music mogul Olamide has been recognized by Billboard as one of its 2025 Global Power Players, underscoring his significant influence in shaping the international music landscape. This accolade highlights his pivotal role as the head of YBNL Nation, a label that has propelled Nigerian artists like Asake and Fireboy DML to global prominence.

Since founding YBNL Nation, Olamide has been instrumental in discovering and nurturing talent, transforming the label into a powerhouse in the Nigerian music industry. Under his guidance, artists such as Asake, Fireboy DML, Lil Kesh, Adekunle Gold, Young Jonn, and Pheelz have achieved mainstream success, with several securing international recognition. Asake’s third album, Lungu Boy, was named the biggest album in Nigeria in 2024 by TurnTable Charts, while Fireboy’s fourth album, adedamola, received critical acclaim.

Olamide attributes YBNL’s global expansion to strategic collaborations with international artists and producers. These partnerships have facilitated the fusion of Afrobeats with other genres, broadening the label’s reach and influence. Notably, Asake’s sold-out performances at London’s O2 Arena and the Grammy nomination for “MMS” from his Lungu Boy album exemplify the label’s international success.

Beyond his role as a label executive, Olamide’s contributions to the Nigerian music scene are profound. Spotify recognized him as the most influential street pop artist of his generation, acknowledging his efforts in popularizing the genre and introducing cultural elements like “Shakiti Bobo” and “Baddo Sneh.” His influence continues to resonate, shaping the future of Nigerian music both locally and globally.

Olamide’s recognition by Billboard as a 2025 Global Power Player is a testament to his enduring influence and the global impact of Nigerian music. His leadership at YBNL continues to inspire and shape the future of the industry.