Fans Disagree Over International Artist of The Year Nomination at The Headies

The 2025 Headies Awards nominations have stirred up significant debate, particularly in the International Artiste of the Year category. This award is meant to honor a non-African artist or group who has made the most substantial impact on the global Afrobeats scene. While the nominations are often a reflection of an artist’s influence on the genre, the inclusion of Chloe Bailey and Travis Scott has raised eyebrows, as their contributions to Afrobeats seem minimal compared to other international artists who have played a more direct role in the genre’s rise.

Chloe Bailey, known for her R&B background, and Travis Scott, with his hip-hop roots, were both nominated in a category that typically recognizes artists whose work has noticeably intersected with Afrobeats music. While both artists are undoubtedly influential figures in global music, their direct contributions to Afrobeats appear limited. Their nomination, in many fans’ eyes, seems more based on their international star power rather than any significant involvement with or impact on the genre.

On the other hand, UK rapper Skepta, who has consistently incorporated Afrobeats elements into his sound, and American artists like Wale and Chris Brown, who have long been advocates of the genre, were rightly recognized for their ongoing collaboration with Afrobeat stars. Skepta, known for his collaborations with Wizkid and Burna Boy, has been a trailblazer in introducing Afrobeat influences to the UK grime scene. Similarly, Wale has been one of the earliest mainstream American artists to collaborate with Nigerian superstars like Wizkid, Davido, and Olamide, consistently pushing Afrobeats into the global spotlight.

Chris Brown’s influence on Afrobeats is also undeniable, with his features on tracks like “hmmm” with Davido and his consistent support of African artists. His blending of R&B with Afrobeat elements has helped foster a wider acceptance of the genre in the West. The nomination of these artists for International Artiste of the Year seems to better reflect the evolving global relationship with Afrobeats, celebrating those who have been pivotal in shaping its success outside of Africa.

However, the exclusion of artists like UK-based rapper Central Cee, J Hus, and DJames, whom have embraced Afrobeat rhythms in their music and frequently collaborate with African artists, is puzzling. Their sound has increasingly been influenced by Afrobeats, and their fanbase is deeply invested in the genre, yet they were left out of the nominations for this key category.

The discussion surrounding this year’s International Artiste of the Year category highlights an important issue in how global contributions to Afrobeats are recognized. Many believe that an award meant to celebrate the spread of the genre internationally should be reserved for artists who have not only collaborated with Afrobeats artists but have also been essential in shaping the global perception of the genre.

As the 2025 Headies Awards approach, fans and critics alike are eagerly awaiting to see how the controversy over the International Artiste of the Year category will unfold. It’s clear that the global success of Afrobeats is intertwined with both African and international artists, but the question remains: who truly deserves to be recognized for their impact on this explosive musical movement?

For more details on the full list of nominees and updates, you can visit Cosoro Blog.