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A brewing storm between Nigerian and South African Bolt users has escalated into a full-blown online feud, resulting in a wave of retaliatory actions that have left both drivers and riders caught in the crossfire. What started as isolated incidents has now spiraled into a significant disruption on the ride-hailing platform, with users from both nations engaging in a digital tit-for-tat that threatens to destabilize the service.
The tension was ignited after a highly publicized controversy involving Chidimma Adetshina, a Nigerian-born model who withdrew from the Miss South Africa pageant following a heated debate over her identity. The controversy quickly spilled over into social media, with users from both countries taking sides. In an unexpected turn, this online rivalry began to manifest on Bolt, as users from Nigeria and South Africa started booking and then canceling rides en masse, in what many are calling a “ride-hailing war.”
The consequences have been severe. Drivers from both countries have reported significant income losses, with many expressing frustration over being caught in the middle of a conflict they had no part in. Bolt, in response, has blocked several users who were identified as instigators of the pranks, but the company is now facing backlash for what some see as a slow and inadequate response to the crisis.
The question on everyone’s mind is: what happens next? With tensions still high and no resolution in sight, the situation could escalate further, potentially leading to more severe consequences for both Bolt and its users. As the story unfolds, many are watching closely to see how the company will navigate this unprecedented challenge and what impact it will have on its operations across Africa.
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Written by: Oluwaseye Owoborode
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